Mobile app marketing in the launch phase
Mar 10, 2024 22:19:34 GMT -6
Post by afifatabassum on Mar 10, 2024 22:19:34 GMT -6
Which strategy to follow? Many companies tend to focus their attention on users who have a low CPI (Cost Per Install) . This strategy is actually not successful in the long term. Intercepting the interest of users who are truly interested in using the app allows the company to increase profits despite requiring higher costs. Let's take the example of mobile gaming. In this context, 1% of users cover 90% of the app's returns. At this point, what type of users would you prefer to have? Defining a mobile app marketing strategy is not easy. In fact, it is such a broad topic that a book could be written about it. Although advertising activity through various media and blogs remains of primary importance, adopting a well-planned marketing strategy is essential to ensure long-lasting success of the app created. 7 tips to follow when launching a new app: Plan and implement the marketing strategy before the app launch .
The start of the marketing planning phase must coincide with the Brazil Phone Number start of the app creation work. This concept will be the basis of all your marketing efforts which will need to be taken into consideration from the first days of business . Marketing investments must be seen as a continuous crescendo of commitment and resources until reaching investment peaks close to the launch. Engage potential users and interested users from the early stages through the continuous creation and publication of content regarding the app. Starting a dedicated blog allows you to increase the audience interested in the app and development progress.
By encouraging the exchange of ideas between users, interested parties and the company , it will thus be possible to proactively create an app that meets the needs of future users. Added to this is another factor of fundamental importance: blogging activities help build interest and visibility on the web. By optimizing content on specific keywords it will be possible to improve your positioning on search engines in an organic way. However, it is always necessary to keep in mind the main objective of blogging activities: to attract the interest of end users. The contents created must therefore be optimized without neglecting user needs.
The start of the marketing planning phase must coincide with the Brazil Phone Number start of the app creation work. This concept will be the basis of all your marketing efforts which will need to be taken into consideration from the first days of business . Marketing investments must be seen as a continuous crescendo of commitment and resources until reaching investment peaks close to the launch. Engage potential users and interested users from the early stages through the continuous creation and publication of content regarding the app. Starting a dedicated blog allows you to increase the audience interested in the app and development progress.
By encouraging the exchange of ideas between users, interested parties and the company , it will thus be possible to proactively create an app that meets the needs of future users. Added to this is another factor of fundamental importance: blogging activities help build interest and visibility on the web. By optimizing content on specific keywords it will be possible to improve your positioning on search engines in an organic way. However, it is always necessary to keep in mind the main objective of blogging activities: to attract the interest of end users. The contents created must therefore be optimized without neglecting user needs.