The most popular ecommerce sites in Italy — Semrush research
Mar 4, 2024 23:13:22 GMT -6
Post by kmstfatema on Mar 4, 2024 23:13:22 GMT -6
The most recent data on e-commerce in Italy ( source: Statista, September 2019 ) tell us that online purchases are becoming increasingly popular in our country. Revenue amounted to €14,022 million in 2019 and is expected to reach €20,793 million in 2023. In this same year the number of users of e-commerce platforms will reach 44.1 million. Revenue ecommerce in Italy Source: Statista, September 2019 We at SEMrush Italia decided to find out which e-commerce sites are most popular in Italy in terms of monthly traffic . Methodology Using the Traffic Analysis and Market Explorer tools we analyzed the e-commerce sites operating in Italy and chose the most popular ones for their traffic from Italy in the month of July 2019 (also divided into desktop and mobile traffic). The most popular e-commerce sites in Italy divided by category Mono-brand fashion The fashion sector grows by 18% . Among all, the leader is the French brand Bonprix with 1.6 million visits per month .
The top 10 closes with three Italian brands: OVS, Calzedonia and Tezenis, each with Germany Telegram Number Data a monthly traffic that exceeds half a million visits. Top 10 fashion sites by traffic in Italy Multi-brand fashion Among the "fashion aggregators", the absolute leader is Zalando, with 5.5 million monthly visits, followed by the Chinese e-commerce Shein. Among the sites that offer luxury brand products in the top 10 we find Yoox and Luisaviaroma. The 10 multi-brand fashion e-commerce sites by traffic in Italy Online pharmacies Research on e-commerce shows that the "health and beauty" sector is increasing its traffic by 23% in Italy: this sector is experiencing a rebirth, thanks also to an increasingly significant presence of online pharmacies in our country. According to our study, the most visited online pharmacies in Italy are Amicafarmacia, Farmae and Efarma.
The 10 most visited online pharmacies in Italy Cosmetics Sephora is the most visited site by those who want to buy perfumes and cosmetics in Italy. Among the first online stores there are also Avon, Douglas and Tigotà. Top 10 e-commerce sites in Italy in the online cosmetics sector Electronics As for sites that sell gadgets and appliances, Samsung is the absolute leader with a monthly traffic of more than 16 million. Other electronics brands in the top 10 are Apple, Huawei, LG and Xiaomi. The 10 most popular electronics e-commerce sites in Italy Marketplace Predictably, Amazon wins in this category, with 64 million monthly visits. Followed, at a considerable distance, by Ebay with 26 million visits per month and, even more distantly, Aliexpress with a monthly traffic of 3.5 million. The 10 most visited marketplaces in Italy Home furnishings In the category of e-commerce specialized in furniture and household objects, Ikea comes first, with 5.6 million visits per month, followed by ManoMano with 4.7 million visits and Leroy Merlin with a monthly traffic of 3 .
The top 10 closes with three Italian brands: OVS, Calzedonia and Tezenis, each with Germany Telegram Number Data a monthly traffic that exceeds half a million visits. Top 10 fashion sites by traffic in Italy Multi-brand fashion Among the "fashion aggregators", the absolute leader is Zalando, with 5.5 million monthly visits, followed by the Chinese e-commerce Shein. Among the sites that offer luxury brand products in the top 10 we find Yoox and Luisaviaroma. The 10 multi-brand fashion e-commerce sites by traffic in Italy Online pharmacies Research on e-commerce shows that the "health and beauty" sector is increasing its traffic by 23% in Italy: this sector is experiencing a rebirth, thanks also to an increasingly significant presence of online pharmacies in our country. According to our study, the most visited online pharmacies in Italy are Amicafarmacia, Farmae and Efarma.
The 10 most visited online pharmacies in Italy Cosmetics Sephora is the most visited site by those who want to buy perfumes and cosmetics in Italy. Among the first online stores there are also Avon, Douglas and Tigotà. Top 10 e-commerce sites in Italy in the online cosmetics sector Electronics As for sites that sell gadgets and appliances, Samsung is the absolute leader with a monthly traffic of more than 16 million. Other electronics brands in the top 10 are Apple, Huawei, LG and Xiaomi. The 10 most popular electronics e-commerce sites in Italy Marketplace Predictably, Amazon wins in this category, with 64 million monthly visits. Followed, at a considerable distance, by Ebay with 26 million visits per month and, even more distantly, Aliexpress with a monthly traffic of 3.5 million. The 10 most visited marketplaces in Italy Home furnishings In the category of e-commerce specialized in furniture and household objects, Ikea comes first, with 5.6 million visits per month, followed by ManoMano with 4.7 million visits and Leroy Merlin with a monthly traffic of 3 .