How to optimize contextual advertisin
Feb 26, 2024 23:23:25 GMT -6
Post by account_disabled on Feb 26, 2024 23:23:25 GMT -6
All factors must be considered before launching an ad. One of them is seasonality, when there is a sharp decline or rise in consumer interest over a certain period of time. An obvious example is that the demand for flowers increases sharply before March 8. It is logical to increase the budgets for the promotion of the flower shop in order to get more sales during this period. In the same way, you can use seasonality in other niches. Next, we will tell you how to optimize contextual real estate advertising by season . How to optimize contextual real estate advertising taking into account seasonality How to determine seasonality in real estate advertising and what factors affect it
In order to understand how to optimize contextual advertising for real estate by season, you need to understand when there is a drop in demand EL Salvador Mobile Number List and vice versa. You don't need to be a great analyst for this. It is worth usingGoogle Analyticsand traffic data from the site, which progresses by month. According to the graph below, it can be seen that they are in the greatest demand from March to June. But here you need to take into account the peculiarities of the period - for example, in 2020 there was a pandemic just at this time, so the data cannot be true for all years.
In addition, for a certain period, contextual advertising for real estate could not be shown, so traffic came only organically. How to analyze seasonality in real estate advertising It is more correct to use the history of requests inGoogle Trends, selecting the desired region. For example, for the request to "buy an apartment" in Ukraine, the graph in 2019 is quite flat, and in 2020, the chart shows a decline that began at the end of February and lasted until mid-April. This is due to the strict quarantine that was in place in Ukraine during this period. But, in general, the 2020 charts are not indicative.
In order to understand how to optimize contextual advertising for real estate by season, you need to understand when there is a drop in demand EL Salvador Mobile Number List and vice versa. You don't need to be a great analyst for this. It is worth usingGoogle Analyticsand traffic data from the site, which progresses by month. According to the graph below, it can be seen that they are in the greatest demand from March to June. But here you need to take into account the peculiarities of the period - for example, in 2020 there was a pandemic just at this time, so the data cannot be true for all years.
In addition, for a certain period, contextual advertising for real estate could not be shown, so traffic came only organically. How to analyze seasonality in real estate advertising It is more correct to use the history of requests inGoogle Trends, selecting the desired region. For example, for the request to "buy an apartment" in Ukraine, the graph in 2019 is quite flat, and in 2020, the chart shows a decline that began at the end of February and lasted until mid-April. This is due to the strict quarantine that was in place in Ukraine during this period. But, in general, the 2020 charts are not indicative.