Client's goals and strategic objectives
Jan 18, 2024 4:51:04 GMT -6
Post by tonima5 on Jan 18, 2024 4:51:04 GMT -6
Promoting a law firm in search engines requires a special approach and strict compliance with E-A-T requirements. The company's strategic goals were to increase website traffic and increase brand awareness. This could only be achieved by solving tactical problems: improving search visibility; development of technical indicators of the site; smooth build-up of the link mass. Achieving these intermediate goals was supposed to increase the overall conversion of the web resource. Our strategy Initial project audit and competitive niche analysis SEO analysis of competitors is the process of identifying the strengths and weaknesses of sites operating in the same topic. For our project, it is necessary to analyze how law firms operating in different regions present their services.
Essentially, at this stage the following questions Email Marketing List need to be answered: Why do competitors rank first for specific queries? What are the main sources of traffic to the site? What are the strengths and weaknesses of our client’s Internet project? By answering these questions, you can formulate a successful SEO strategy and make improvements that will have a real effect. Technical optimization and improvement of usability parameters For the development of the site, it is very important to check what its technical condition is and how the usability parameters are implemented. If there are no technical problems on the web resource, search engines will be able to easily crawl and index all pages.
This will help you take higher positions in the rankings. Optimizing the structure, improving the usability of mobile devices, and increasing page loading speed are also relevant for our project. Solving technical problems will help the web resource improve performance and improve user experience. Promotion on external resources and development of EAT factors For a law firm’s website, it is important to emphasize its authority and expertise. This can be done in several ways. Firstly, it is important to ensure that the link mass is gradually increased. Secondly, it is necessary to check the quality of filling out pages about the company, about the specialists who work in the organization, the availability of certificates, etc. We had to work on these areas. Identified problems and weaknesses of the client Since we planned to promote a complex project in different regions, we needed to assess what the state of affairs was at the start of work.
Essentially, at this stage the following questions Email Marketing List need to be answered: Why do competitors rank first for specific queries? What are the main sources of traffic to the site? What are the strengths and weaknesses of our client’s Internet project? By answering these questions, you can formulate a successful SEO strategy and make improvements that will have a real effect. Technical optimization and improvement of usability parameters For the development of the site, it is very important to check what its technical condition is and how the usability parameters are implemented. If there are no technical problems on the web resource, search engines will be able to easily crawl and index all pages.
This will help you take higher positions in the rankings. Optimizing the structure, improving the usability of mobile devices, and increasing page loading speed are also relevant for our project. Solving technical problems will help the web resource improve performance and improve user experience. Promotion on external resources and development of EAT factors For a law firm’s website, it is important to emphasize its authority and expertise. This can be done in several ways. Firstly, it is important to ensure that the link mass is gradually increased. Secondly, it is necessary to check the quality of filling out pages about the company, about the specialists who work in the organization, the availability of certificates, etc. We had to work on these areas. Identified problems and weaknesses of the client Since we planned to promote a complex project in different regions, we needed to assess what the state of affairs was at the start of work.